Monday, 18 October 2010

History of Trailers

The first was broadcasted on a U.S theatre screen in November 1913 for the musical 'The Pleasure Seekers'. The most recognised trailers were made in the 1950's. They were most known for big font and limited shots. The trailers are completed before the post production of a film, to show glimpses of what it is about, trying to sell by using suspense.



The 1960's seen the Psycho trailer. This is a black and white trailer, using quick cuts to show the panic used in most horror trailers. Alfred Hitchcock is a voice over for the trailer, explaining the mystery of the film entails. There is also text on the trailer, still used today, showing who the director is. In this case the director is very well known for his popular films.



The 1970's saw the Star Wars trailer which was revolutionary at the time, using new technology. The use of computer animated images allowed the audience to think that they were seeing life in space.

After the 1960's, there was no big text as the image has dried. Quick cutting is used as a ontage vs length, to show a difeent perspective for the railer. In the 170's and 80's, it drawn the target audience in alot more with more films releasing trailers to advertise it.

More modern trailers, last for 2:30 minutes and try t be unique. Now that there are so many films being introduced, the trailer is the best way of advertising, allowing the audience to make a judgmennt on whether to see or not. This now allows experts to find alternative ways to shoot trailers, mixing up the story and changing the order.

Another form of trailers is a teaser trailer. This is usually around 1 minute long.



A teaser trailer for Harry Potter is shown above. This gives subtle glimpses of what has been filmed and an interview with the director about how the production is progressing. There are also behind the scene shots of what happens in the film. At the end is shows what date it will be out, part 1 and part 2. We will not be having a teaser for our trailer, as we will be making a 2 minute trailer.

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